Original research · Earned media
We turn public data into county-level studies, publish them on your site, and pitch the reporters who already cover that subject. Last month, a story we placed in one local paper was picked up by MSN and Yahoo News.
Our clients' research has been covered by
Every name above opens the actual article. Click any of them.
If you're a brand
A study a reporter chose to write about earns links from places that don't sell them, and those are the same high-authority sources that search engines and AI assistants pull answers from. It compounds, it survives an audit, and it keeps working after the campaign stops, because the research lives on your domain.
We work with high-growth companies and, white-label, with the agencies that serve them.
What we do
Data-led digital PR
Census, CDC, and federal datasets cut to the level a newsroom can actually use, usually county by county. The study is published on your domain, so the coverage points at you rather than at us.
Survey & study production
Panel surveys with the sample size and fielding month stated in the pitch itself. Small samples get flagged up front rather than buried, because a reporter will find it either way and we'd rather they hear it from us.
Media relations & link reclamation
We find the reporters who covered this subject in the last few months and write to them individually about their beat. Never a list blast. You get the target list every time, before it goes out.
Content & on-site SEO
Long-form blog and service-page content built around search intent, keyword research, and competitor gap analysis. We have run this across a 25-client portfolio and tripled monthly organic traffic, so the authority a campaign earns actually lands somewhere it can convert.
White-label digital PR
We run the research and the outreach under your name, report in counted numbers you can forward without editing, and stay out of your client relationship entirely.
The machine behind it
named staff writers and editors
Across 2,076 US newsrooms, with direct contacts at USA Today, The Guardian, the Philadelphia Inquirer, the Seattle Times, the LA Times, the Dallas Morning News, Newsday, Newsweek, Business Insider, Fortune, WIRED, BuzzFeed, Semafor, and TechCrunch. Built in-house over the last year.
newsrooms mapped to their parent network
We know which local papers feed Yahoo News, MSN, and USA Today, so one study can be aimed at national desks and at the locals that syndicate upward on the same day.
monthly sending capacity, zero spam placement
Every pitch is written to the individual reporter and built on your data. The volume is there when a campaign needs it. The writing never becomes a template.
Selected campaigns
Broadband comparison site
Census five-year estimates pulled county by county, the places sitting furthest above their own state identified, and a separate pitch written for each. Twenty-plus stories published in the first month, three of which syndicated to Yahoo News and MSN.
Senior care
The same method turned on a different dataset, pitched to regional dailies and to the Spanish-language outlets covering the same communities, because the story mattered to both and almost nobody pitches both.
We don't buy placements, use link networks, or pay for insertions. Those are the ones that surface the moment anyone audits a link profile, and most agencies' own off-page policies exclude them anyway.
We won't promise a fixed number of placements a month. An editor either says yes or they don't. You get the goal, the target list, and the pipeline, and anyone quoting you a guaranteed monthly count is buying them.
We don't promise .gov or .edu coverage either. The work above happened. That is not the same as being able to sell it to you by the month, and anyone who says otherwise is describing something you should walk away from.
If you're a reporter
If we've pitched you, this is what sits behind it. We'll send the underlying file rather than ask you to take our word for anything.
Tell us the site, the pages that matter, and what you want to be known for.