Something worth covering
Most outreach fails because there is nothing to write about. We build the asset first, usually original research from public data, and it lives on your domain rather than ours.
Earned media · Digital PR
We build research worth writing about, then put it in front of the reporters and editors who already cover that beat.
The Canny Vulture is an earned media practice, working with brands directly and white-label for the agencies that serve them.
We do one thing. We get you written about on the publications your customers already read, through work an editor chose to run rather than a slot somebody paid for.
How the work runs
Most outreach fails because there is nothing to write about. We build the asset first, usually original research from public data, and it lives on your domain rather than ours.
Individually written pitches to the journalists, editors and resource librarians who cover the subject. Never a list blast. You get the target list every time.
What ran, where, and when. No modelled traffic, no projected value, and nothing in the report you could not verify yourself in a browser.
We don't buy placements, use link networks, or pay for insertions. Those are the ones that surface the moment anyone audits a link profile, and most agencies' own off-page policies exclude them anyway.
We won't promise a fixed number of placements a month. An editor either says yes or they don't. You get the goal, the target list and the pipeline, and anyone quoting you a guaranteed monthly count is buying them.
We don't promise .gov or .edu coverage either. The work below happened. That is not the same as being able to sell it to you by the month, and anyone who says otherwise is describing something you should walk away from.
Selected publishers
A selection from 103 placements confirmed still live and still carrying the link on 14 August 2026.
Tell us the site, the pages that matter, and what you want to be known for.