About
The Canny Vulture has been running since January 2024.
Justin runs The Canny Vulture. He builds the research, writes the pitches, and sends them himself, and every verified placement on the work page is his.
Before this he spent three years in agency SEO, earning editorial placements for clients and running content strategy across a 25-client portfolio, where organic traffic tripled. The research, the pitching, and the page the coverage points at are all the same job to him, so this shop does all three.
Everything here runs on earned placements. That is a standard rather than a selling point, and it is why the positions on this site read as restrictions instead of promises.
We would rather tell you the shop is small than pad this page with logos we have no right to and case studies nobody can check.
What being small buys you is a short client list and direct access. You deal with the person writing the research and sending the pitches, not an account manager relaying it, and that stays true for exactly as long as the list stays short.
Client work goes on this site as it runs, named, with permission, and never before.
That we can guarantee a .gov or .edu placement. That a number of links per month is contractually promisable. That a traffic estimate from a third-party tool is what a placement is worth.
Every one of those is said daily in this industry, and every one of them is how clients end up holding a report that falls apart the first time somebody checks it.